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Today,
organisations face extraordinary uncertainty. Stock markets gyrate,
confidence ebbs and flows and once-mighty companies crumble overnight,
though stupidity at best and fraud at worst. International terror threatens
from the shadows. New technology promises revolution and fierce competition
emerges from nowhere. Products and services are obsolete before they
hit the market and consumers fall out of love with established brands
in a constant search for the new. To answer this question, he takes a broad-ranging and deep-thinking sweep through the major trends and ideas affecting business today, covering questions and issues including:
Steve McCauley has extraordinary insight and profound
understanding of business, global and social trends, politics, government
policies, technological change and human nature. He helps you shape
your business decisions, to decide which claims you should trust. He
helps you work out where competition will come from, how to develop
a meaningful strategy, how to get the timing right and how to plan for
the future. |
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